"General principles of timing
The ‘readability’ of ideas depends on two factors:
- Good staging and layout, so that each scene and important action is presented in the clearest and most effective way.
- Good timing, so that enough time is spent preparing the audience for something to happen, then on the action itself, and then on the reaction to the action. If too much time is spent on any one of these things, the timing will be too slow and the audience's attention will wander. If too little time is spent, the movement may be finished before the audience noticed it, and so the idea is wasted.
To judge these factors correctly depends upon an awareness of how the minds of the audience work.
How quickly or how slowly do they react? How long will they take to assimilate an idea? How soon
will they get bored? This requires a good knowledge of how the human mind reacts when being told
a story. It is also important to remember that different audiences react in different ways. So, for
instance, an educational film for children would be timed in a different way from an entertainment
film for adults, which requires a much faster pace.
Animation has a very wide range of uses, from entertainment to advertising, from industry to
education and from short films to features. Different types of animation require different approaches
to timing."
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